Focal Pointe Eye Care website recognized by Web Marketing Association

Websites are judged on seven criteria including design, innovation, content, technology, interactivity, copywriting and ease of use.  

Focal Pointe Eye Care owners Dr. Michael Lyons and Liz Lyons worked with digital marketing agency WSI Summit to develop the website with a goal of making the website an extension of the in-office patient experience.  

"In the last year, we have invested in both a new office and a new website.  The goal of both is to help us continue to deliver exceptional eye care to our patients."  Said Dr. Lyons.  

Liz Lyons commented "Working with Gunnar Hood at WSI Summit to develop our website and online presence was great.  We talked about the importance of providing educational content for our patients and making the site interactive and easy to navigate.  We were very pleased with how it all turned out."  

"We are rewarded each time a patient tells us their life has changed for the better because of improved vision," said Dr. Lyons, adding "so it is humbling when we are recognized by organizations like WMA for just trying to do a better job for our patients". 

Speaking on behalf of WSI Summit, Gunnar Hood said "Working with Mike and Liz has been a wonderful experience.  Their passion for helping people is positively contagious.  When planning the website project, we talked about the number of people in the region who suffer from conditions like Keratoconus or progressive myopia and the importance of helping those patients connect with resources offered by Focal Pointe.  So we not only developed content to help those patients, we worked to ensure the content could be found in online search."